How do I increase fuel efficiency in my Kia Soul?

I recently purchased a Kia Soul and I'm not getting the fuel efficiency that was advertised. Is there anything I can do to improve it?

First, check your tire pressure. Under-inflated tires can decrease fuel efficiency. You can find the recommended tire pressure in your owner's manual.

Another thing to consider is your driving style. Avoid rapid acceleration and braking, and try to maintain a consistent speed while on the highway.

Regular maintenance is also important for fuel efficiency. Make sure to keep up with oil changes and tune-ups.