How to fix the Kia Soul's rough ride?

I have a Kia Soul and I have noticed that the ride is pretty rough. Is there any way to make it smoother?

You can try upgrading to a different set of tires that are designed for a smoother ride, such as touring tires.

You may also want to check the suspension, as worn out or damaged suspension components can contribute to a rough ride.

Another possibility is to adjust the tire pressure. Make sure your tires are inflated to the recommended pressure for a smoother ride.