What does the 'Soul' in Kia Soul represent?

I noticed that Kia named their compact crossover SUV the 'Soul.' What does this name signify, and are there any significant features or design elements that connect to this name?

The 'Soul' in Kia Soul represents the brand's focus on incorporating personality and individuality into their vehicles. It also references the car's funky, boxy design which stands out in a sea of similar SUVs.

The name 'Soul' is a nod to the car's target demographic - young, hip, and adventurous individuals who prioritize self-expression and creativity.

In my opinion, the 'Soul' in Kia Soul is all about fun and quirkiness. This car is perfect for those who want to stand out and have a bit of personality in their daily drives.