What Does the 'Soul' in Kia Soul Stand For?

I'm looking to purchase a new Kia Soul and I keep seeing the name 'Soul' in the model name. Does it stand for something? Or is it just a random word?

The 'Soul' in Kia Soul actually has a meaning. It stands for SOULful, Original, Unique, and Lively. It represents the car's personality and its target demographic.

As a Kia salesperson, I can tell you that the 'Soul' in Kia Soul represents the car's ability to evoke an emotional connection with its owners. It's a car that has a lot of soul.

I own a Kia Soul and I love that it stands for something more than just a car model. Every time I see the word 'Soul', it reminds me of my car's unique personality and my own personal style.