What is the purpose of the Kia Sportage's Active Eco System?

I recently purchased a new Kia Sportage and I noticed it has an Active Eco System button. What exactly does this feature do and how can it benefit my driving experience?

The Active Eco System is designed to improve your vehicle's fuel efficiency by optimizing engine and transmission performance. By pressing the button, the system adjusts the engine and transmission settings to prioritize fuel economy over performance.

Using the Active Eco System can increase your fuel economy by up to 7%. This can save you money on gas in the long run and also reduce your carbon footprint.

When driving in heavy traffic or city roads, activating the Active Eco System can help reduce your vehicle's emissions and improve air quality.