Why does my Kia Sorento have a rough ride?

I recently purchased a Kia Sorento and have noticed that the ride is not as smooth as I expected. What could be causing this issue?

The rough ride could be caused by several factors, such as improper tire pressure, worn out suspension components, or even an alignment issue. I would recommend getting your tires checked and rotated, as well as getting a full suspension inspection to identify the root cause of the problem.

One common reason for a rough ride in a Kia Sorento is worn out shocks and struts. These components are responsible for absorbing bumps and vibrations on the road. If they are worn out, it can result in a rough ride. I suggest getting them checked and replaced if necessary.

Another possibility could be that your Kia Sorento's suspension system is not properly tuned for the type of roads you are driving on. If you frequently drive on rough or uneven roads, you may want to consider upgrading to a more heavy-duty suspension system.