Why is it important to check the tire pressure in a Kia ProCeed?

I recently bought a Kia ProCeed and was told by the dealer to check the tire pressure regularly. However, I'm not sure why this is so important. Can someone explain it to me?

Keeping the tires inflated to the correct pressure ensures optimal handling and fuel efficiency for your Kia ProCeed. It also helps to prevent premature wear and tear on the tires.

Check your tire pressure at least once a month and before long trips. This can also prevent a potential blowout or other safety hazards while driving.

Properly inflated tires can also save you money in the long run, as they improve fuel efficiency and extend the life of the tires.