Why does my Kia ProCeed make a strange noise when I turn the steering wheel?

I've noticed that whenever I turn the steering wheel of my Kia ProCeed, there is a strange noise coming from the front wheels. It almost sounds like a grinding or rubbing sound. What could be causing this and is it something I should be concerned about?

It is possible that the noise is coming from worn out wheel bearings. Inspecting the bearings and replacing them if necessary should fix the issue.

Another potential cause could be a loose or worn out tie rod. Make sure to have it inspected and replaced if needed to prevent any further damage.

Check to see if there is any debris or dirt stuck in the wheel well or in between the brake rotor and caliper. Cleaning it out may solve the noise issue.